Executive · Founder · Operator

I Solve What Sits
Between Strategy,
Growth and Technology.

20+ years operating where strategy, commercial growth, operations and technology meet, for Akamai, Cisco and Check Point across 40+ countries. Today, as co-founder of ContextZero, I help CEOs, boards and investors solve the problems that cut across all four, in seven languages.

Vitali Amare, executive, founder and operator
20+
Years
Executive
Leadership
40+
Countries
Operated &
Scaled
7
Languages
Board-Level
Communication
Executive roles at
Akamai Cisco Check Point
Executive Founder Operator Advisor

How I Operate · The Human Performance System™

Four Disciplines,
Four Sides of Every Business Problem

ThinkStrategy

See the real problem first. Strategy starts with what is actually being decided, not with the technology or the plan on offer.

CommunicateCommercial

Growth is a conversation won. I align customers, partners, boards and teams, across languages and cultures.

The Human Performance System™ by Vitali Amare
DecideTechnology & Investment

Commit with evidence. AI, cyber and technology investments are tested against business value, explicit context and written kill criteria.

PerformOperations

Execution is the only proof. Operating models, teams, partner ecosystems and services built to deliver at scale.

Most business problems fail in the gaps between these four.
That is where I work.

New Program

The AI-Ready Executive™: AI decision readiness for boards and leadership teams, delivered by a former Akamai, Cisco and Check Point executive.

Explore the Program

How I Help

Five Modes of Impact

Executive Advisory

Independent operator judgment on strategy, growth, transformation and technology investment, including AI and cybersecurity. Advisory, board sessions and interim or fractional executive mandates.

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ContextZero: Secure AI Adoption

Enterprise decision architecture that turns AI investment into business value, securely. Run with Renata Amare, ContextZero closes the Context Gap between AI that works and organizations that profit from it.

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Speaking

Keynotes, board sessions and executive workshops on growth, transformation, AI, cybersecurity and leadership under complexity.

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Vitali Voice™

Podcast, brief and recorded sessions: 20+ years of thinking on business, technology, leadership and language, in portable form.

Explore
Language Success™

The communication edge. Language Success Institute, co-founded with Renata Amare, rebuilds how leaders sound and show up across languages and cultures.

Learn More Train in the Language Identity Gym

"Better thinking. Clearer communication. Smarter decisions.
Consistent execution. That is the system behind
extraordinary performance."

Vitali
Vitali Amare

About

Strategy, growth, operations, technology.
Built from the inside.

"Complexity is not the problem. Unclarity is."

My career has been built where strategy, commercial growth, operations and technology meet. Before global technology, I led regional operations across 16+ countries for one of Europe's largest financial brokerage groups, and advised companies on digital business strategy as an independent consultant.

At Akamai I led an Eastern Europe expansion mandate, co-founded the company's first Global Cybersecurity Centre of Excellence and stood up its EMEA Security Operations Command Centre. At Cisco I held P&L and growth leadership for enterprise cybersecurity and networking with Central Europe as my core market: I built the EMEA advisory practice, made partner enablement a growth engine, co-founded the startup incubator in Kraków, and delivered onto offshore drilling platforms and freight vessels.

At Check Point I built and scaled global services across the full cybersecurity portfolio, owning transformation, commercial growth and delivery, with Southern Europe as my core region. Today I run ContextZero with my wife, Renata Amare, and together we lead the Language Success Institute, which we co-founded in 2006.

What connects it all is translation: between engineers and boards, sellers and buyers, strategy and execution, in seven languages. It is the layer where most business problems are won or lost, and it is where I work.

Founder, operator, husband and father. Based in Málaga, working across EMEA, the Americas and APAC.

Executive & Operator Co-Founder, ContextZero Co-Founder, Language Success Institute Akamai · Cisco · Check Point 40+ Countries 7 Languages Author

Speaking

Ideas that change
how leaders decide and act.

Topic 01

Growth Where Technology Meets the Business

How strategy, commercial execution and technology decisions reinforce or undo each other, and how operators keep them aligned from plan to P&L.

Topic 02

Secure AI Adoption: From Pilot to Business Value

Why most AI investments stall between pilot and value, and the decision architecture that takes them into production securely, with owners, controls and measurable returns.

Topic 03

Cyber Resilience Is a Board Decision

Detection is cheap. A decision with an owner is not. What 20+ years around security operations teaches boards about accountability, response and investment.

Topic 04

Communication as a Leadership Architecture

How leaders who operate across languages and cultures build alignment faster, and how the Human Performance System™ turns clarity into execution.

Book Vitali

Formats
Keynote · Board Session · Executive Workshop · Conference · Executive Briefing
Languages
Multilingual across 7 languages
Geography
EMEA · APAC · Americas
Málaga-based
Topics
Strategy & Growth · AI · Cybersecurity · Decision Intelligence · Leadership · Communication
Book a Session →

Insights

Thinking that earns
its place on your desk.

Articles and frameworks on strategy, growth, AI, cybersecurity and leadership, for executives who have no time for noise.

Decision Intelligence

Why Most AI Investments Fail Before They Start

The sequence is wrong. By the time most organizations begin validating an AI commitment, capital is already at risk. What independent decision intelligence looks like before the wrong decision becomes irreversible.

Read
Human Performance

The Organization That Learns — AI Readiness from the Inside Out

AI adoption is not a technology project. It is an organizational transformation that begins with the humans at the center of it. What genuine AI-readiness looks like — and why most programs fail before they start.

Read
Language & Leadership

Seven Languages, One Principle — What Multilingualism Teaches Leaders

Language is a thinking architecture. What the ability to navigate seven languages reveals about how elite decision-makers build clarity, influence, and trust under pressure.

Read
AI Leadership

AI-Ready Execution — Preparing Leadership for the AI Era

Two kinds of executives are emerging: those who delegate AI downward as another piece of tech, and those who work with it as a companion to their own judgment. The gap between them compounds.

Read

Let's Connect

Bring me the problem
that matters most.

Advisory, board sessions, interim and fractional leadership, speaking, partnerships and media. Describe the problem; every message is read personally.

Advisory · Board Sessions · Fractional Leadership · Speaking · Partnerships · Media · 90-Day Sprint